ForceField Energy Launches Turnkey LED Lighting Retrofit Program at the 2014 Association of Kentucky Fried Chicken Franchisees Convention


NEW YORK, Feb. 14, 2014 (GLOBE NEWSWIRE) — ForceField Energy Inc. (“ForceField”) (Nasdaq:FNRG), an international manufacturer, seller and distributor of energy products and solutions, today announced the launch of a turnkey LED lighting retrofit program for franchisees at the 2014 Caribla and Association of Kentucky Fried Chicken Franchisees (“AKFCF”) Convention being held in Orlando, Florida from February 14-17, 2014. The program will be presented to all Yum! Brands, Inc. franchisees, including Kentucky Fried Chicken (“KFC”), Pizza Hut and Taco Bell, located in the United States, Caribbean and Latin America. The launch initiative is driven by the success of ForceField’s first LED lighting retrofit program installed at a KFC location in Latin America owned by QSR International, a leading multi-brand Master Franchise restaurant developer with 145 restaurants located in 15 countries throughout Latin America and the Caribbean. ForceField’s exhibit, which will include product demonstrations, is located at booth #415.

Further strengthening its relationship and opportunity with franchisees in the quick service restaurant marketplace, ForceField has been approved as a registered vendor by the Caribla Franchise Association (“CFA”). The CFA has36 KFC, 8 Pizza Hut and 3 Taco Bell member markets that own and operate more than 800 restaurants throughout the Caribbean and Latin America. In addition, ForceField’s turnkey program will be included in the USA Franchisee annual book, increasing ForceField’s visibility as an approved supplier to thousands of potential franchisees.

“As the only participant focused on LED lighting solutions, the conference provides a great opportunity to demonstrate the strength of our products and solutions to some of the most successful franchisees in the quick service restaurant industry,” stated Richard ST Julien, ForceField’s President of its LED Division. “By offering a turnkey program, we provide franchisees a straightforward and simple process to retrofit to LED lighting at existing locations and to install new LED products at restaurants at no upfront cost. It will become clear to all franchisees and operators that they can quickly benefit from the cost savings thus strengthening their bottom-line and the value of their restaurant while improving the customer experience resulting from ForceField’s LED lighting programs.

About Yum! Brands, Inc.

Yum! Brands, Inc. (“YUM”), based in Louisville, Kentucky, has over 40,000 restaurants in more than 125 countries and territories. Yum! is ranked #201 on the Fortune 500 List with revenues of over $13 billion in 2012 and in 2013 was named among the top 100 Corporate Citizens by Corporate Responsibility Magazine. The Company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened over five new restaurants per day, making it a leader in international retail development

About The Association of Kentucky Fried Chicken Franchisees, Inc. (“AKFCF”)

The AKFCF was formed in 1974. The AKFCF is unique with the “family” spirit of its membership and firmly rooted in the values of Colonel Sanders. Its purpose is clearly stated with its Mission Statement, adopted September 12, 1993, in Washington, DC: “The Association of Kentucky Fried Chicken Franchisees, Inc. is united to protect, promote and advance the mutual interests of all member franchisees and the Kentucky Fried Chicken system”.

The AKFCF is composed of the seven U.S. regional associations plus the three international regions of Caribla (Caribbean and Latin America), Canada, and Mexico, with each regional association autonomous and incorporated separately from the AKFCF. Australia, Great Britain, Middle East, and Southern Africa are closely involved in the association on the international front and are always well represented at the AKFCF annual convention. The AKFCF remains focused on protecting and promoting its members’ investments in a healthy KFC organization. For more information regarding The Association of Kentucky Fried Chicken Franchisees, visit their webpage athttp://www.akfcf.com/index.html.

About ForceField Energy Inc.

ForceField Energy is a global company whose products and solutions focus renewable and sustainable energy solutions and improved energy efficiency. ForceField is a global distributor of commercial LED lighting products for a premier manufacturer, Shanghai Lightsky Optoelectronics Technology Co., Ltd. ForceField Energy maintains exclusive distribution rights within the United States, Canada, Mexico, Latin America, the Caribbean and parts of Europe; as well as a distributor for Catalyst LED products. A light emitting diode (or “LED”) is a semiconductor device that converts electricity into light. LED lights are considered green products due to the absence of any dangerous chemicals and their ability to significantly reduce energy consumption by 50% to 85% over traditional lighting products depending upon the application.

Additionally, ForceField is distributor of smart electric meters for PowerOneData International, Inc., an international company that provides Advanced Metering Infrastructure (AMI) solutions and Automated Street Light Management (ASLM) systems. AMI solutions enable low-cost, real-time data capture in an effort to reduce transmission distribution losses, power generation expenses and operating costs.

ForceField is a designer, manufacturer and licensee of modular, heat recovery systems that convert waste heat into clean electricity. The Company’s patented technology is based upon the Organic Rankine Cycle (ORC) and uses proprietary, multiple-component fluids that are environmentally sound and applicable at broader temperature ranges than other energy recovery systems. These recovery systems increase both the economic and operating efficiency of a process, while significantly decreasing the amount of thermal and air pollution emitted into the environment.

ForceField is also a manufacturer and distributor of the specialty chemical trichlorosilane (or “TCS”). TCS is utilized in the production of polysilicon, which is an essential raw material for the production of solar fuel cells included in photovoltaic panels that convert sunlight to electricity.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “future,” “plan” or “planned,” “expects” or “projected.” These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company’s control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include i) the Company’s ability to generate significant revenues and profits from its waste heat technology and LED lighting segments, (ii) the Company’s ability to obtain adequate financing to achieve its LED and waste heat technology business plan (iii) the successful installation and efficacy of the Company’s LED lighting products (iv) the decision by any Yum! or KFC franchisees to adopt the Company’s LED program and (vi) other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available atwww.sec.gov.

ForceField Energy Inc.
Richard ST Julien
212-672-1786
www.forcefieldenergy.com

Mission Investor Relations
Sherri Franklin
404-941-8975
www.missionir.com

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